"TOMS Shoes business plan is simple - for every shoe you purchase, they send a pair of shoes to a child in need. Since 2006, they have given 10,000 pairs to children in Argentina and 50,000 pairs in South Africa. This year alone, they plan on giving 200,000 pairs of shoes to children in need around the world."

Here is a clip of an actual shoe drop in Argentina back in 2006.

"Anybody who is starting a small company, everybody who has an idea...
INCORPORATE GIVING IN WHAT YOU DO!"

via minor details